HERE ARE SOME TIPS FOR MERCHANDISING A BED AND
BATH RETAIL SPACE:
Flexible displays that are easily changed—the 12 x 12
cubicles have painted inserts in summer colors for the summer
market theme; they can be removed and be red and green for holiday
times, etc. Also, they are made individually and can stack in
many configurations.
Use of furniture pieces for display—The pieces lend a
sense of warmth to what could be a stark, retail space. They also
can be used to display different items at different times.
Prints and other wall hangings are not only for sale but also
lend a sense of the home bedroom and bath.
Wrapped boxes of items on display lets shoppers see products
without too many little items (bottles, jars, etc.). It also eliminates
the need for gift wrapping at busy times.
Digital picture tags show items as well as prices — perhaps
incentive to find an item pictured and buy it.
Inexpensive halogen track lighting provides highlighting for
those important displays. Track lighting also is flexible and
fixtures can be easily moved around.
Tiered displays add visual interest and can highlight items.
Using themes (summer, ice cream, etc.) can lead to interesting,
creative displays (wash cloths as the ice cream in the ice cream
cones).
Sparkle attracts attention—iridescent cellophane in copper
tub suggests water, bubbles.
Design on glass—front display window—frames spaces
and helps customers to focus on the space.
Use of whimsical items to catch attention and sell (fur coated
doll for jewelry; elephant sponge for bath products).
